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Planning vs strategy—which will win? |
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| Authors: | Michael A Carpenter |
| Abstract: | The author describes some of the changes that are taking place in strategic planning at General Electric—a company which is trying to be the most competitive enterprise in the world. He explains why these changes are necessary, the problems of implementation and how they are working out. |
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| 本文献已被 ScienceDirect 等数据库收录！ | |