| 太原市体育健身俱乐部的经营现状及发展对策研究 |
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| 引用本文： | 贾谊,贾晶.太原市体育健身俱乐部的经营现状及发展对策研究[J].中北大学学报(社会科学版),2011,27(4):120-124. |
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| 作者姓名： | 贾谊 贾晶 |
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| 作者单位： | 中北大学体育与艺术学院,山西太原,030051 |
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| 基金项目： | 中北大学科学基金项目(2009029); 中北大学哲学社会科学研究立项课题(2009J013) |
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| 摘 要： | 对太原市体育健身俱乐部的经营模式、定价策略和消费群体等方面的现状进行调查分析。研究发现,目前主要存在的问题是缺乏专业性经营管理人才和专业健身指导员。另外,消费群体过于集中和各俱乐部定价不一等问题也比较突出。在此基础上提出了如下对策和建议:政府进行宏观调控;加强对体育经营人才和健身指导员的培养力度;加强自身硬件建设;建立太原市体育健身俱乐部同盟,规范健身市场。
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| 关 键 词： | 体育健身俱乐部 经营模式 发展对策 |
Current Situation of Taiyuan Fitness Clubs and Countermeasures |
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| JIA Yi,JIA Jing.Current Situation of Taiyuan Fitness Clubs and Countermeasures[J].Journal of North China Institute of Technology(Social Sciences),2011,27(4):120-124. |
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| Authors: | JIA Yi JIA Jing |
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| Institution: | JIA Yi,JIA Jing (Sport and Art Institute,North University of China,Taiyuan 030051,China) |
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| Abstract: | By investigating the business modes,pricing policy and consumer groups of Taiyuan fitness clubs,the paper discovers that the main problem is lack of professional managerial and administrative personnel and of specialty fitness instructors.In addition,the consumer group is too centralized and prices vary.On that basis,we put forward some strategies such as macroeconomic control by government, more efforts to develop the managerial and adminisitrative personnel and fitness instructors,promotion of hardware fa... |
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| Keywords: | fitness club management model development strategy |
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