努力提高舆论引导能力——以"5·12大地震"新闻报道为例

5·12汶川大地震灾情发生后，中国政府和各级媒体及时的、真实的报道，有效地避免了公众的恐慌情绪，减少了人民生命、财产的损失。媒体由以前的“及时上报”到如今的“主动播报”，在危机传播中担负起引导舆论、维持社会稳定的重要责任，极大地提升了中国政府在国际传播中的形象，是舆论引导方式的一种巨大进步和革新。

Strive to Improve Media＇s Capacity to Shape Public Opinions ——Examples from news reports in 5 · 12 earthquake

During the 5o12 Wenchuan earthquake, the Chinese government and the media at all levels made timely reports and privided true information about the disaster, which greatly appeased public panic and effectively reduced people＇s scare and losses of their lives and property. The madia＇s change from the previous ＂timly report to the leadership＂ to the present ＂initiative news release＂ is a great progress and innovation in ways of guiding public opinionns so that they have successfully performed their obligations and reponsibilities to shape the public opinions and maintain the social stability in the coverage of the crisis and have greatly enhanced China~ image in the interna- tional communication.