Certain Problems in Election Survey Methodology |
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| Authors: | PERRY PAUL |
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| Affiliation: | The Gallup Organization, Inc. |
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| Abstract: | This article describes some solutions to common problems inpre-election surveys drawing upon Gallup Poll experience. Ittouches upon problems in sampling, estimation, response validity,the undecided, measuring likelihood to vote, and measuring latetrends in voter preference. In conclusion it cites demonstrablegains in accuracy that have followed application of the solutionsdescribed.Paul Perry is Vice Chairman, The Gallup Organization,Inc. |
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