| 《东方时空》改版刍议 |
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| 引用本文： | 孔祥子. 《东方时空》改版刍议[J]. 齐齐哈尔大学学报(哲学社会科学版), 2010, 0(1): 55-56 |
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| 作者姓名： | 孔祥子 |
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| 作者单位： | 广州大学新闻与传播学院,广东,广州,510006 |
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| 摘 要： | 2009年中央电视台先后对各频道的原有节目进行了调整,著名电视节目《东方时空》也低调改版。本文通过对比新旧两版《东方时空》,首先列举其外在变化与内容转变,然后运用传播学相关理论阐述《东方时空》改版的必然性。最后通过梳理改版经验,指出节目改版的成功之处和仍需改进与完善的方面,提出进一步明确节目定位的建议,以期对《东方时空》今后的健康发展有所裨益。
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| 关 键 词： | 东方时空 改版 电视节目 |
The Comment on the Revamp of Oriental Horizon |
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| KONG Xiang-zi. The Comment on the Revamp of Oriental Horizon[J]. Journal of Qiqihar University (Philosophy & Social Science Edition), 2010, 0(1): 55-56 |
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| Authors: | KONG Xiang-zi |
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| Affiliation: | KONG Xiang-zi(School of Journalism , Communication,Guangzhou University,Guangdong 510006,China) |
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| Abstract: | CCTV adjusted its original programs of each channel in 2009 in cluding the famous TV program Oriental Horizon.This article compares the original and the improved Oriental Horizon.Firstly it makes a list of the changes of its form and concent,then ex-pounds the necessity of revampins Oriental Horizon by communication theory.Finally it sums up the experiences of its improvement and out the advantages and disadvantages of the program improvement,and suggess that program should identify its positioning for furt... |
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| Keywords: | Oriental Horizon to revamp program TV program |
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