供应链产业平台生态模式研究: 机制、模型、价值共创

从事供应链运营服务的企业进行价值创新并持续深化,逐渐融合零售、金融、信息、物流等产业 而升级为平台型企业,进而依托互联网构建供应链产业的平台生态。 依据价值链、价值网、价值共创和平 台生态等理论,应用探究性和案例性研究方法,通过诠释供应链的价值创新演化路径并参照产业平台的 构型框架,基于平台生态和价值共创视角,从构建供应链产业平台模型、剖析平台运行机制、分析产业平 台价值共创系统三个维度研究供应链产业平台生态模式。 研究结论:(1)产业平台生态模式的构建需要 遵循价值共创的系统机制;(2)供应链产业平台生态模式的形成需要不断融入和创造平台生态的系统要 素;(3)供应链产业平台生态的运行需要持续融合其他产业平台资源;(4)供应链产业平台生态的深化发 展需要虑及产业平台的生态环境。

Research on Ecological Model of Supply Chain Industry Platform: Mechanism, Model, and Value Co-creation

Enterprises engaged in supply chain operation services carry out value innovation and continue to deepen, and then gradually integrate retail, finance, information, logistics and other industries to upgrade to platform-based enterprises, and then rely on the internet to build a platform ecology for the supply chain industry. Based on the theories of value chain, value net, value co-creation and platform ecology, with the application of exploratory and case study methods, by interpreting the evolution path of value innovation in supply chain and referring to the architectural framework of industrial platform, and based on the perspective of platform ecology and value co-creation, this paper studies the ecological model of supply chain industrial platform from three dimensions: constructing the model of supply chain industrial platform, analyzing the operating mechanism of the platform and analyzing the value co-creation system of the industrial platform. The research results show that the construction of the industrial platform ecological model needs to follow the system mechanism of value cocreation; the formation of supply chain industrial platform ecological model needs to constantly integrate and create the system elements of platform ecology; the operation of supply chain industrial platform ecology needs to continuously integrate the resources of other industrial platforms; the deepening development of the supply chain industry platform ecology needs to take into account the ecological environment of the industry platform.