“性别形象”的后现代解释——基于消费时代的来临

在传统社会，性别形象是社会规范的表现形式，对个体而言是“先赋”的社会约束，没有选择的余地，性别本质主义以及结构功能论完美地诠释了这一点；在当代社会，商业化浪潮触及社会的每一个角落，以市场为主导、由媒体来强化的“消费”，把原本不可挑战的性别形象拉下了神坛，性别形象成为消费对象，成为人们既可以选择，也可以创造的新商品。更重要的是消费也使个体拥有了更多的主体性，社会性别形象因此处于不断的主体建构的过程中。

A Post-modernism Interpretation on Gender Image: Based on the Consumption Ages

In traditional society,there is no choice for persons but to comply with socially inborn restrictions which provide the right way to exhibit the gender image,all that are interpreted well by gender essentialism and structural functionalism.In modern society,challenging to the traditionally inflexible gender image,consumption with market orientation and media enhancement,make gender image consumable.Individuals nowadays can not only select a gender image he/she likes,but also create a new one as he/she likes...