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Listening to learn: “Inactive” publics of the arts as exemplar |
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| Authors: | Lois Foreman-Wernet Brenda Dervin |
| Affiliation: | 1. Department of Communication, Capital University, One College and Main, Columbus, OH 43209, United States;2. School of Communication, Ohio State University, 154 N. Oval Mall, Columbus, OH 43220, United States |
| Abstract: | This exploratory study offers a research methodology by which organizations can more effectively listen to their publics. Using a dialogic interface, the methodology allows informants to relate how their intersections with organizations make sense to them on their own terms. |
| Keywords: | Arts Dialogic Inactive publics Listening Relationships Sense-making Two-way symmetrical |
| 本文献已被 ScienceDirect 等数据库收录！ | |