Transitional socioeconomic and political environments of public relations in Mexico

This qualitative research on the socioeconomic and political environments of public relations in Mexico documents how national context influences the practice of the profession. The evolution of public relations in Mexico has accelerated since the establishment of the North America Free Trade Agreement with the United States and Canada. This advancement is attributed to the practices of transnational corporations and the democratization process that motivates openness, greater professionalism and the expansion of public relations across diverse organizations.