Lightning strikes twice: Lessons learned from two food poisoning incidents in Japan |
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| Authors: | Brenda J Wrigley Shizuko Ota Akie Kikuchi |
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| Institution: | 1. Department of Public Relations, S.I. Newhouse School of Public Communications, Syracuse University, 215 University Place, Syracuse, NY 13244, USA;2. Michigan State University, MI, USA |
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| Abstract: | This case study examines the unique occurrence of two food contamination crises at Snow Brand Milk Products Co., Ltd., the top company in the Japanese milk product industry. The separate incidents of food poisoning occurred in 1955 and 2000; the latter incident, involving more than 10,000 victims, was the worst case of food poisoning in Japanese history. |
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| Keywords: | Crisis Japanese public relations Consumer products |
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