Forty years of doctoral public relations research in Spain: A quantitative study of dissertation contribution to theory development |
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Authors: | Jordi Xifra Antonio Castillo |
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Institution: | 1. Faculty of Tourism and Communication, University of Gerona, Spain;2. Faculty of Information Sciences, University of Malaga, Spain |
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Abstract: | In this article, doctoral dissertations on public relations written at Spanish universities (1965–2004) are examined in order to gain an understanding of the level of theory development within the discipline. The following subjects are studied: growth over time, universities where they were written, use of language, gender and the topics of doctoral dissertations. Although still in its early development, public relations doctoral research in Spain is a well-established and burgeoning field in terms of the total of theses examined (62). The conclusion, however, is that their contribution to theory building in public relations has been negligible, with the practical or operational side of public relations standing out more than the conceptual and theoretical side. |
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Keywords: | Public relations University Spain Doctoral dissertations Quantitative research Theory building |
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