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The syllogism of apologia: Rhetorical stasis theory and crisis communication
Authors:Charles Marsh
Institution:William Allen White School of Journalism and Mass Communications, University of Kansas, 3309 Riverview Road, Lawrence, KS 66049, USA
Abstract:Rhetorical stasis theory – the process of identifying a debate's core issue – can provide a hierarchical structure for crisis response strategies. The accusation in a crisis situation – the kategoria – has a syllogistic form, allowing crisis managers to decide whether to attack an accusation at its minor premise level, major premise level or conclusion. This article connects current crisis communication options to those three staseis.
Keywords:Apologia  Crisis communication  Enthymeme  Kategoria  Rhetoric  Stasis  Syllogism
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