后危机时代中国出版业的战略调整与对策研究

全球出版业经历了金融危机时期的急剧衰退后,迎来了复苏发展的后危机时代.我国适时推出的振兴文化产业的国家政策、新一轮新闻出版体制改革以及全球出版业格局的调整为后危机时代我国出版业的战略调整和发展提供了历史机遇.因此,政府应积极发挥推动作用,完善相关扶持政策;进一步调整出版产业结构,培育企业核心竞争力;增强数字出版能力,塑造数字出版品牌;强化国际市场意识,走创意出版之路.

Strategy Adjustment and Strategy Research of Chinese Publishing in the Post-crisis Ear

After experiencing a sharp decline during the financial crisis,the global publishing industry ushers the post-crisis era with the recovery development.China's promulgating the revitalization of the national policy of cultural industries timely,a new round of press and publication system and the global publishing industry pattern of adjustment provides a rare historical opportunity for the strategy adjustment and development of the publishing under the post-crisis era.Therefore,the government should play an ...