大学生网络团购面临的问题及对策研究

中国的网络团购经历了从无到有，从有到兴盛的过程，时至今日，方兴未艾。我国网络团购用户的主力军之一就是在校大学生。大学生网络团购越来越流行的同时，却也面临着诸多的问题，尤其是大学生盲目的网络消费行为。所以，树立科学的网络消费观念，让当代大学生养成良好的网络消费习惯显得尤为必要。因此，围绕大学生和网络团购两个基本点，首先讨论了网络团购及其特性，然后揭示出当前大学生面临的网络团购问题，最后，提倡大学生树立科学的网络消费观，尤其是科学的网络团购观，从而促进大学生的全面健康发展。

Problems and Strategies of Group Purchase Online College Students Confront

Chinese group purchase online has experienced one magical and prosperous travel. Chinese users of group purchase online have reached 64.65 million. One of the main drives is the college students, and college students' group purchase online is becoming more and more popular. At the same time, college students are also faced with many problems, among which blind network consumption is most serious. So, it is necessary that college students set up scientific concept of network consumption and develop good habits of network consumption. Therefore, firstly, based on the college students and group purchase online, the group purchase online and its characteristics are discussed; then, the current problems of group purchase online faced by college students are revealed. At last, in order to promote the full development of college students, setting up scientific concept of group purchase online and network consumption is advocated.