论媒介融合对电视新闻节目的影响及其应对 |
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引用本文: | 汪震宇,张小强.论媒介融合对电视新闻节目的影响及其应对[J].渝西学院学报(社会科学版),2011(3). |
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作者姓名: | 汪震宇 张小强 |
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作者单位: | 重庆广播电视集团(总台)广播电视新闻节目中心;重庆大学文学与新闻传媒学院; |
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摘 要: | 文章分析了电视新闻节目进行媒介融合的必然趋势,以及媒介融合对电视新闻节目的实质影响。进一步指出了电视新闻节目应对媒介融合的方法,即节目直播常态化、提高信息整合能力、强化互动和增加耐看性。
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关 键 词: | 媒介融合 电视 新闻节目 互联网 |
The Impact of Media Convergence on News Program of TV and Its Solution |
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Authors: | WANG Zhen-yu Zhang Xiao-qiang |
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Institution: | WANG Zhen-yu1,Zhang Xiao-qiang2(1.Chongqing Radio Broadcasting and TV Group,News Center,Chongqing 400039,China,2.College of Literature and Journalism,Chongqing University,Chongqing 401331,China) |
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Abstract: | The trend that news program of TV has to do media convergence is proposed in the paper.The authors then analyzed the substantial impacts of media convergence on news program.The strategies to deal with media convergence are given,which are normalization of living broadcast,promoting abilities of information processing,strengthening interacting and enhancing programs appeal. |
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Keywords: | media convergence TV news program internet |
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