网络外部性、采购商策略与供应商采用RFID技术的决策

和条形码相比,RFID技术具有非常明显的优势,一些采购商正在宣传和推广RFID技术.以扩大应用该技术的供应商群体.但是由于成本、网络外部性等因素的影响,实际采用RFID技术的供应商并不多.供应商是否采用RFID技术的决策成为影响技术推广的关键因素.本文在两阶段模型中分析在竞争的市场条件下,分析面对不同时期和不同采用成本情况时,供应商采用RFID技术的行为.还将分析采购企业的命令式以及补贴式两种策略对供应商采用RFID技术的影响.

Network Externalities, Buyer's Policies and Buyer's Decisions on RFID Technology Adoption

Compared with barcode,RFID technology has obvious advantages.Some buyers are promoting suppliers to adopt this technology in order to enlarge the implementation base.But since the costs and network externalities,few suppliers have adopted this technology.Whether suppliers adopt RFID technology become a critical factor to promote this technology.This paper uses a two stages model to analyze the buyer's decisions on the RFID technology adoption in the competitive market environment and in conditions that adoption costs is different in different stages.This paper also analyzes buyer's decisions under the buyer's mandate and subsidy policies.