面向竞争的价值分析

传统的价值分析法没有考虑到功能与成本的调整对产品竞争地位和市场交易价格的影响，为了弥补这些缺陷，设计了一种面向竞争的价值分析法。该方法以价值创造理论和整体产品概念为理论基础，仿照价值工程的分析模式，把所有影响产品竞争力的因素都看作是产品的一个功能项，运用量化的方法，以各功能项在不同功能值时对应的市场竞争地位和投资报酬率为分析焦点，寻求到了同时具有市场竞争力和最高投资报酬率的功能组合。用该方法确定的功能组合适合作为营销时代产品开发或改进的目标。

Competition-oriented value analysis

Traditional value analysis does not consider the effect of the adjustments of functions and costs on competitive power and market price of products.A method called competition-oriented value analysis is designed to make up the defects.Based on value-creating theory and overall product concepts,and with the similar way of analysis to value engineering,the method firstly takes every factor affecting competitive edge as a function item of a product,and then focuses on the anlysis of competitive power and retur...