大众出版的产业价值链与数字化转型

数字化转型影响着传统出版产业的产业价值链条的变化和运营模式的改变。从现阶段发展来看。作为内容提供商，我国大众出版商在数字化的产业链条中并不占主导地位，在未来的发展中，大众数字出版会形成中上游环节广泛合作联系的价值联网。为满足消费者的新型消费偏好——视、听、阅三位一体化的新型阅读方式，我国大众出版商应从调整业务流程、扩充增值内容、建立可持续盈利模式、与各产业链环节开展广泛合作等多方面促进转型。为自身发展培育新的经济增长点。

The Industry Value Chain of Mass Publishing and the Digital Transformation

Digital transformation has influenced the change of the traditional publishing industry value chain and operation mode.From the present stage of development,as a content provider,our public publishers in the digital industry chain is not dominant.In the future development,public digital publishing will form value network in upper part of extensive cooperation.In order to meet the needs of consumers in the new consumption preference——new way of reading of optic,listen and read three-in-one,we should adjust our mass publisher business process,expand the value-added content,establish the sustainable profit model,carry out extensive cooperation with the industry chain to promote the transformation and foster new economic point of growth for their own development.