手机支付在公共交通领域的应用研究

专注于手机支付在公共交通领域的应用,分析了公共交通领域的支付现状与趋势,以及手机支付在公共交通领域应用的宏观环境。列举了＂中国移动手机支付运营模式与策略研究＂项目组相关的调研结果。对广东移动与重庆移动在手机支付公共交通领域的先期探索进行了研究,并指出其不足之处。最后重点介绍了湖南移动全网手机支付平台主推的基于RFID-SIM的＂手机支付公交费用＂的模式,指出了其优点和商用价值。

Research on Mobile Payment Application in the Public Transport Sector

This paper focuses on mobile payment application in the public transport sector, analyses the payment status and trends in the public transport sector, as well as the macro-environment of mobile payment applications in the public transport sector. Also, with reference to the relating findings of ＂China Mobile mobile payment business model and strategy research＂ team, this paper studies the mobile payment exploration of Guangdong Mobile and Chongqing Mobile in the public transport sector and points out the shortcomings. Finally, the RFID-SIM mode of Hunan Mobile based on the whole network mobile payment platform is highlighted. Its advantages and commercial value are presented.