On Spiring's normal loss function

Loss functions express the loss to society, incurred through the use of a product, in monetary units. Underlying this concept is the notion that any deviation from target of any product characteristic implies a degradation in the product performance and hence a loss. Spiring (1993), in response to criticisms of the quadratic loss function, developed the reflected normal loss function, which is based on the normal density function. We give some modifications of these loss functions to simplify their application and provide a framework for the reflected normal loss function that accomodates a broader class of symmetric loss situations. These modifications also facilitate the unification of both of these loss functions and their comparison through expected loss. Finally, we give a simple method for determing the parameters of the modified reflected normal loss function based on loss information for multiple values of the product characteristic, and an example to illustrate the flexibility of the proposed model and the determination of its parameters.