试论文化创意产业对台湾制造业转型的推动作用

制造业曾经是台湾经济的重要支柱，长期以来推动着台湾经济的繁荣和发展。随着第三次科技革命的到来，制造业行业进入了更为激烈的竞争阶段，台湾原有的劳动密集型制造业成为了微利行业，发展前景黯淡，转型升级就成为台湾制造业面临的必然选择，将知识、智慧、创新等文化创意要素注入到产业之中，向“微笑曲线”的两端发展，通过文化创意和技术创新提升产品的附加值，从根本上改变产品的性质和功能。台湾制造业通过文化创意产业的带动，把创意元素植入到制造业中，成功实现了转型，推动台湾经济的持续发展，也为大陆制造业的转型升级带来许多重要的启示。

On the Boost of Cultural Creative Industries to the Transformation of Taiwan Manufacturing Industry

Manufacturing industry, which was once the important pillar of Taiwan＇s economy, has boosted the economic prosperity and development of Taiwan. With the advent of the third scientific and technological revolution, manufacturing industry has entered a stage of fierce competition. Taiwaffs existing labor-intensive manufacturing industry has become a low-profit industry, of which the development prospect is bleak. Therefore, transformation and upgrading has become an inevitable choice to Taiwan manufacturing industry. It means putting knowledge, wisdom, innovation and other cultural and creative elements into the industry in order to develop towards the two ends of the ＂smile curve＂, enhance the value of products through cultural creativity and technological innovation, and change the nature and function of the product radically. Taiwan＇s manufacturing industry has made a successful transformation by the leading role of cultural and creative industries and the implanting of the creative elements, which not only boosts the sustainable development of Taiwan economy, but also brings many important implications for the transformation and upgrading of the manufacturing industry in mainland China.