| 关于绍兴市开发购物旅游的几点思考 |
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| 引用本文： | 楼燕芳.关于绍兴市开发购物旅游的几点思考[J].绍兴文理学院学报,2006,26(4):94-97. |
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| 作者姓名： | 楼燕芳 |
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| 作者单位： | 绍兴越秀外国语职业学院,浙江,绍兴,312000 |
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| 摘 要： | 随着旅游业的不断发展,购物旅游在旅游中所占的比重越来越大。本文在对绍兴市购物旅游资源作系统概括的基础上,分析了购物旅游的特征和意义,并对绍兴市开发购物旅游提出了几点建议。
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| 关 键 词： | 绍兴 购物旅游开发 品牌 |
| 文章编号： | 1008-293X(2006)04-0094-04 |
| 修稿时间： | 2006年3月19日 |
Some Reflections on Developing Shopping Tourism in Shaoxing |
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| Lou Yanfang.Some Reflections on Developing Shopping Tourism in Shaoxing[J].Journal of Shaoxing College of Arts and Sciences,2006,26(4):94-97. |
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| Authors: | Lou Yanfang |
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| Abstract: | With the steady growth of tourism sector in China,shopping tourism is becoming a new force in the industry.This paper,based on a brief survey of shopping tourism resources in Shaoxing,mainly analyzes the features and significance of shopping tourism and put forward some suggestions to develop shopping tourism in Shaoxing. |
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| Keywords: | shaoxing development of shopping tourism brand and branding |
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