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Earthquake Beliefs and Adoption of Seismic Hazard Adjustments
Authors:David J Whitney  Michael K Lindell  Hannah-Hanh D Nguyen
Institution:David J. Whitney *,Michael K. Lindell, Hannah-Hanh D. Nguyen
Abstract:This study investigated the prevalence of both accurate and erroneous earthquake-related beliefs among a sample of Southern California college students and the relationship between their endorsement of earthquake beliefs and adoption of seismic hazard adjustments. In addition, the study examined the effects of an experimental earthquake education program and the impact of need for cognition on this program. The data revealed a significant degree of agreement with earthquake myths, a generally low level of correlation between earthquake beliefs and the level of hazard adjustments, and a significant effect of hazard information on the endorsement of accurate earthquake beliefs and increases in hazard adjustment. Compared with the "Earthquake Facts (Only)" format, an "Earthquake Myths versus Facts" format was slightly more useful for dispelling erroneous beliefs. Further, there was a tendency for those who were high in need for cognition to have higher levels of hazard adjustment. Finally, there was weak support for the hypothesis that those who were low in need for cognition would develop more accurate earthquake beliefs and higher levels of hazard adjustment in the "Earthquake Myths versus Facts" information condition.
Keywords:Earthquake beliefs  earthquake myths  need for cognition  risk communication
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