| 宁夏回族文化旅游资源开发的SWOT分析 |
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| 引用本文： | 马东跃.宁夏回族文化旅游资源开发的SWOT分析[J].中央民族大学学报(哲学社会科学版),2010(1). |
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| 作者姓名： | 马东跃 |
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| 作者单位： | 江苏大学外国语学院; |
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| 摘 要： | 随着文化消费时代的到来,文化旅游表现出越来越强劲的吸引力。宁夏回族文化是宁夏所拥有的排他性旅游资源,采用SWOT方法,分析宁夏开发回族文化旅游资源中所具有的优势、劣势、机遇和威胁,定位宁夏的整体旅游形象,可为宁夏制定旅游产业发展战略提供决策服务。
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| 关 键 词： | 宁夏 回族文化 旅游开发 SWOT分析 |
A SWOT Analysis of the Development of Hui Ethnical Cultural Tourism Resources in Ningxia Hui Autonomous Region |
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| MA Dong-yue.A SWOT Analysis of the Development of Hui Ethnical Cultural Tourism Resources in Ningxia Hui Autonomous Region[J].Journal of The Central University for Nationalities(Humane and Social Sciences Edition),2010(1). |
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| Authors: | MA Dong-yue |
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| Institution: | MA Dong-yue(School of Foreign Languages,Jiangsu University,Zhenjiang 212013) |
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| Abstract: | With the advent of the era of cultural consumption,cultural tourism shows more and more strong attraction.Hui ethnical culture is the exclusive tourism resource owned by Ningxia Hui Autonomous Region.Using SWOT method,analysing the strengths,weaknesses,opportunities and threats in developing Hui ethnical culture as tourism resources in Ningxia systematically,repositioning the overall tourist image of Ningxia can provide reference to making out development strategy of tourism industry by the government of Ni... |
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| Keywords: | Ningxia Hui ethnical culture SWOT analysis |
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