| 我国保险营销人员素质刍议 |
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| 引用本文： | 李芒环. 我国保险营销人员素质刍议[J]. 河南科技大学学报(社会科学版), 2001, 19(3): 50-52 |
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| 作者姓名： | 李芒环 |
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| 作者单位： | 洛阳工学院工商学院 |
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| 摘 要： | 我国保险营销人员的素质令人担忧。探讨了保险营销员素质低下的成因 ,借鉴发达国家和地区的成功经验 ,提出了提高我国营销人员素质的措施
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| 关 键 词： | 保险 营销 素质 |
| 文章编号： | 1008-8504(2001)03-0050-03 |
| 修稿时间： | 2000-11-29 |
On the Quality of Insurance Marketing Personnel in China |
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| LI Mang huan. On the Quality of Insurance Marketing Personnel in China[J]. Journal of Henan University of Science & Technology:Social science, 2001, 19(3): 50-52 |
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| Authors: | LI Mang huan |
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| Abstract: | The qualities and representation of the insurance marketing personnel in China are worrying. The factors causing low qualities of insurance marketing personnel are probed and the measures to improve their qualities are put forward, based on actual conditions in China and some successful experience in developed countries and regions. |
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| Keywords: | Insurance Marketing Quality |
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