| 浅议《申报》广告的阶段性演化 |
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| 引用本文： | 刘雪梅.浅议《申报》广告的阶段性演化[J].广州大学学报(社会科学版),2003,2(1):76-78. |
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| 作者姓名： | 刘雪梅 |
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| 作者单位： | 广州大学,人文学院,广东,广州,510405 |
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| 摘 要： | 《申报》是把近代报刊的四大基本要素结合得较为完美的报纸之一 ,而作为其经济支柱的广告 ,也经历了阶段性的演变。文章从史料的角度展示了这种变化的轨迹
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| 关 键 词： | 申报 广告 阶段 演化 |
| 文章编号： | 1671-394X(2003)01-0076-03 |
| 修稿时间： | 2002年7月2日 |
Advertisement in Shen-Bao: Evolution in Its Phase of Development |
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| LIU Xue-mei.Advertisement in Shen-Bao: Evolution in Its Phase of Development[J].Journal of Guangzhou University(Social Science Edition),2003,2(1):76-78. |
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| Authors: | LIU Xue-mei |
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| Abstract: | Shen-Bao was one of the newspapers that perfectly integrated the fo ur essential elements of media in modern times.The expansion of the paper's adverti sement business as its economic pillar experienced an evolution in its phase of development.On the basis of historical data-collection and research,the author p rovides an insight into the trace of the paper's operation. |
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| Keywords: | advertisement phase of development evolution |
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