| 企业广告费用的分析与确定 |
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| 引用本文： | 党超,郭峰.企业广告费用的分析与确定[J].河南工业大学学报(社会科学版),2001,17(2):44-46. |
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| 作者姓名： | 党超 郭峰 |
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| 作者单位： | 1. 郑州工业高等专科学校管理工程系,郑州,450007
2. 郑州工业高等专科学校基础部,郑州,450007 |
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| 摘 要： | 针对企业广告费用难以确定的问题,介绍了模型分析法、边际确定法及检验指数确定法等分析确定广告费用的方法.
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| 关 键 词： | 广告费用 广告强度 销售额 利润 广告效果 |
| 修稿时间： | 2000年12月22 |
Analysis and Determination of Expenses of Ads in Enterprises |
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| Dang Chao,Guo Feng.Analysis and Determination of Expenses of Ads in Enterprises[J].Journal of Henan University of Technology:Social Science Edition,2001,17(2):44-46. |
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| Authors: | Dang Chao Guo Feng |
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| Institution: | Dang Chao Guo Feng |
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| Abstract: | Providing that it is hard for us to determine the expenses of ads in enterprises, the paper mainlydiscusses how we can determine the rates of ads, Altogether, three methods are introduced and practically most use-ful : analytical method of model; marginal determination method; cheeking indexes method . |
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| Keywords: | expenses of ads intensity of ads sales volume profit effect of ads |
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