女性期刊现状解析及展望

我国女性期刊市场发展迅猛,尤其是近十年,女性期刊的发展更是百花争艳,但由于女性期刊内容多局限于爱情婚姻、时尚风潮、家庭育儿等领域,而且女性期刊的传统社会性别意识与女性读者阅读倾向的非良性互动,有使女性期刊日益走入狭窄胡同的危险,女性期刊只有从内容到形式,形成自己独特的文化品格,认真做好受众定位、传播者定位和题材内容定位工作,才能在激烈的传播市场拓展空间,保持竞争优势和可持续发展。

SITUATION ANALYSIS AND THE PROSPECT OF WOMEN'S PERIODICAL

Female periodical market is developing violently in China, especially in the past ten years, the development of female magazines is very colorful even more, but the contents of female periodical confine to more fields such as love marriage, fashion trend, family child-care, etc. Moreover the non-benign interaction of feminine periodical＇s traditional society sex consciousness and the tendency with the feminine reader, just like that maybe enters into the narrow danger day by day. If only the female periodical forms their own unique cultural character about the form and contents, makes audience positioning, location and subject matter content-targeted communicators＇ work, can expand the space in the fierce market, maintain a competitive advantage and sustainable development.