| 加入WTO后的媒体广告经营新策略 |
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| 引用本文： | 颜景毅.加入WTO后的媒体广告经营新策略[J].郑州大学学报(哲学社会科学版),2001,34(6):110-112. |
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| 作者姓名： | 颜景毅 |
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| 作者单位： | 郑州大学,文化与传播学院,河南,郑州,450052 |
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| 摘 要： | 我国加入WTO后,新闻媒体必须把广告经营上升到为新闻宣传与舆论引导提供强有力的资金支持的战略高度,以全新的广告服务和广告策略占领全新的广告市场,并提出了"广告覆盖市场化"、"广告经营科学化"和"广告服务深度化"的广告经营新策略.
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| 关 键 词： | WTO 媒体广告 新策略 |
| 文章编号： | 1001-8204(2001)06-0110-03 |
| 修稿时间： | 2001年7月5日 |
The New Strategies of Media Advertising Management after Entering WTO |
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| YAN Jing,yi.The New Strategies of Media Advertising Management after Entering WTO[J].Journal of Zhengzhou University(Philosophy and Social Science Edition),2001,34(6):110-112. |
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| Authors: | YAN Jing yi |
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| Abstract: | After entering WTO, the advertising management of journal media must attach great importance on the fund supporting to the journal propaganda and the public opinion guiding, using the completely new advertising service and strategies to occupy the completely new advertising market. At the same time, the auther proposes new strategies of advertising management, which are the advertising covered market the advertising managemen science, and the advertising service depth. |
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| Keywords: | WTO media advertising new strategies |
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