| 电视公益广告传播艺术论 |
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| 引用本文： | 班允凤.电视公益广告传播艺术论[J].淮海工学院学报(社会科学版),2006,4(4):77-79. |
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| 作者姓名： | 班允凤 |
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| 作者单位： | 淮海工学院,中国语言文学系,江苏,连云港,222005 |
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| 摘 要： | 公益事业是影响社会良心的平衡器,公益广告彰显其对人类良知的责任和对人类生存环境与质量的关怀。在诸多影响公益广告传播效果的因素中,传播形式对于公益广告的感染力和社会影响力具有着关键性的作用,因此,电视公益广告应当讲求传播艺术。
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| 关 键 词： | 公益广告 传播艺术 价值 |
| 文章编号： | 1008-3499(2006)04-0077-03 |
| 修稿时间： | 2006年9月18日 |
Public Service Advertizing Dissemination Asks for Discusses |
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| BAN Yun-fen.Public Service Advertizing Dissemination Asks for Discusses[J].Journal of Huaihai Institute of Technology,2006,4(4):77-79. |
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| Authors: | BAN Yun-fen |
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| Abstract: | The art of TV is comprehensive.The effct and the success of the TV news transmission depeng much on the systematic application of all kinds of transmission signs.If all the signs can be coped with reasonably and if the journalist can manage the information of the news diachronically and synchronically,a systematic TV language will be created. |
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| Keywords: | public service advertising dissemination art value |
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