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大学生对网络创业的认知及其群体性特征研究
引用本文:潘洪刚.大学生对网络创业的认知及其群体性特征研究[J].宝鸡文理学院学报(社会科学版),2015(3).
作者姓名:潘洪刚
作者单位:杭州师范大学阿里巴巴商学院,浙江杭州,311121
基金项目:杭州市哲学社会科学重点研究基地项目浙商精神的承继、转化和提升研究(项目编号2013JD28);2012年度国家级大学生创新创业训练计划项目八爪鱼网上超市(项目编号2012103460021)。
摘    要:网络创业已经成为当前大学生创业①的一种重要形式。通过问卷调查,发现我国大学生不仅在对网络创业的认知、网络创业的形式选择、网络创业知识和技能的获取、以及网络创业信息来源的评价等方面表现出一定的个性特征,而且在性别、学历、专业和地域四个方面具有较为显著的群体性特征。

关 键 词:大学生  网络创业  互联网  群体性特征

Research on Group Characteristics of Net-work Entrepreneurship and Its Cognition among College Students in China
PAN Hong-gang.Research on Group Characteristics of Net-work Entrepreneurship and Its Cognition among College Students in China[J].Journal of Baoji College of Arts and Science(Social Science Edition),2015(3).
Authors:PAN Hong-gang
Abstract:The research shows that the college students understanding about net-work entrepreneurship has obvious characteristics in the following aspects such as the understanding of net-work entrepreneurship , the style choice of net-work entrepreneurship,the obtaining of net-work entrepreneurship knowledge and skill,and the evaluation about the information resources of net-work entrepreneurship. The research also shows some obvious group characteristics in the aspects of sex,college degree,professional and region about understanding of net-work entrepreneurship of college students.
Keywords:College Student  Net-work Entrepreneurship  Internet  Understanding  Group  Character-istics
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