危机管理中的风险传播趋同效应分析

高效的风险传播能消除或者降低危机事件的影响,而低效的风险传播也会造成危机事件。风险传播在本质上是互动的危机传播形式,受危机事件影响的所有相关者能够参与有关风险事宜的商谈,这个过程才是最优的。根据商谈过程中利益相关者的特征,出现以对话为中心和以技术为中心的二分法。以对话为中心的理念的缺陷直接抵触以技术为中心的优点。风险传播的相互交叉影响导致二分法的趋同效应,利益相关者通过交互式争论,会形成危机事件新的理解。西方学者引入知情选择作为风险传播趋同效应显现的基础,利益相关者可以倾听各种观点并理解各种观点的本源。

On the Convergence Effect of Risk Communication in Crisis Management

Effective risk communication can disrupt a crisis and prevent it from reaching its magnitude,and inefficient dissemination will also cause the risk of crisis events.Risk communication is inherently interactive forms of crisis communication.Participation of all the people affected by the crisis in the negotiation may optimize this process.According to the characteristics of the people concerned in the negotiation process,appears dialogue-centered and technology-centric dichotomy.The defect of the dialogue-centred concept directly conflicts with the advantages of the technology-centred concept.The cross-impact of risk communication leads to the convergence effect of dichotomy,and the people concerned will form a new understanding of crisis events through interactive debates.Western scholars introduced informed choice as the basis for risk communication convergence effect,and therefore the people concerned may listen to each other’s various views and understand the origin of their differences.