| 文化逻辑·商业逻辑：博弈格局中的电视学术论坛 |
| |
| 引用本文： | 罗锋. 文化逻辑·商业逻辑：博弈格局中的电视学术论坛[J]. 华南农业大学学报(社会科学版), 2007, 6(1): 65-69 |
| |
| 作者姓名： | 罗锋 |
| |
| 作者单位： | 安徽大学,新闻与传播学院,安徽,合肥,230039 |
| |
| 摘 要： | 以《百家讲坛》、《世纪大讲堂》为代表电视论坛成为当下媒介最为引人注目的现象之一。其兴盛得益于电视传播语态的改变,但在商业逻辑大行其道的媒介生态中以及在与收视率的抗衡中,思想与知识的传播受到诸多阻碍,故其生存和发展仍存在巨大变数。
|
| 关 键 词： | 电视文化 商业 收视率 |
| 文章编号： | 1672-0202(2007)01-0065-05 |
| 修稿时间： | 2006-10-24 |
Cultural Logic·Commercial Logic:the TV Aacademic Forum under the Competitive Phenomenon |
| |
| LUO Feng. Cultural Logic·Commercial Logic:the TV Aacademic Forum under the Competitive Phenomenon[J]. Journal of South China Agricultural University:Social Science Edition, 2007, 6(1): 65-69 |
| |
| Authors: | LUO Feng |
| |
| Abstract: | the TV academic such as"Hundred forum"and"Big classroom of century"is one of the noticeable phenomenon.Its prosperousness benefits from the stylistic change of the television dissemination.But under the media ecology filled of commercial logic as well as facing audience rating,the thought and the knowledge dissomination meet many obstacles,therefore its survival and the development still had the huge varies. |
| |
| Keywords: | TV culture Commerce audience rating |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《华南农业大学学报(社会科学版)》浏览原始摘要信息 |
|
点击此处可从《华南农业大学学报(社会科学版)》下载全文 |
