Support for diversity practices in Norway: Depends on who you are and whom you have met

An increasingly diverse workforce is a reality for today's organisations in Norway, and a variety of human resource practices are being introduced in order to manage this diversity effectively. However, little is known about what leads to the successful implementation of these diversity practices. Thus, we need to find out more about what affects the willingness to implement that is held by those responsible for the process. In this study we examine how contact with minority groups, values, orientation, and individual differences relate to their perceptions and support for diversity practices. In a survey conducted with 385 Norwegian individuals employed in different organisations and business sectors across the country, we observed a relationship between positive contact experiences with individuals from immigrant backgrounds, diversity values, other-orientation, age, and gender on the extent to which the respondents were willing to support a diversity practice. Theoretical and practical implications and directions for future research are discussed.