| 我国商业银行引入营销管理的几点策略 |
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| 引用本文： | 余涛. 我国商业银行引入营销管理的几点策略[J]. 佛山科学技术学院学报(社会科学版), 2001, 19(2): 41-45 |
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| 作者姓名： | 余涛 |
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| 作者单位： | 佛山广播电视大学,广东,佛山,528000 |
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| 摘 要： | 随着国内外经济形势的变化 ,特别是知识经济的到来以及中国即将加入 WTO,我国商业银行所面临的竞争将日趋激烈。引入市场营销观念 ,制定和实施适合我国国情的营销管理策略是我国商业银行在竞争中获胜的必然选择
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| 关 键 词： | 商业银行 营销管理 目标市场 产品策略 促销策略 |
| 文章编号： | 1008-018X(2001)02-0041-05 |
| 修稿时间： | 2000-12-20 |
Some Strategies to the Introduction of Marketing Management into China's Commercial Banks |
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| YU Tao. Some Strategies to the Introduction of Marketing Management into China's Commercial Banks[J]. Journal of Foshan University(Social Science), 2001, 19(2): 41-45 |
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| Authors: | YU Tao |
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| Abstract: | With the change of domestic and foreign economy,especially the knowledge economy age's approaching and China's admission into WTO, commercial banks will face more and more fierce competition.If China's commercial banks want to win and develop in the intense competitive market,they must introduce marketing management and adopt some marketing strategies to meet domestic environment. |
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| Keywords: | commercial banks marketing management target market product strategies sales strategies |
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