体育产业资本运营的内涵及其发展的战略选择

资本运营以追求最大利润或资本最大增殖为目的,而体育产业要实现资源优化配置和低成本高效益扩张,实施资本运营是最佳手段。发达国家体育产业发展的实践已充分证明,资本运营是实现体育产业超常规发展的有效途径。面对我国加入了WTO和经济全球化步伐的加快,实行体育产业资本运营的条件已基本成熟。但是,目前我国关于体育产业资本运营方面的实践探索和理论研究还不够深入。因此,需要在借鉴发达国家成功经验的基础上,探讨我国体育产业实施资本运营的现实途径。

Connotation of Sports Industry Capital Operation & Its Strategic Selection

The purpose of capital operation is to pursue the maximal profit or capital increment, which is the best way to optimize resources and expend enterprises at low costs and high benefits for sports industry. All these been have proved by The experiences from developed countries. At present, as China has entered WTO and the economy system has been gradually improved, facing the pace of economy globalization speeding up, the condition of implementing capital operation in sports industry should be perfect. The paper discuss the connotation and propose the realistic approach of capital operation of sports based on less theoretic study in China.