印刷媒介数字化与文化传递模式的变迁

人类文明史上经历过多次重大技术变革,每种新技术对媒介发展都具有革命性的意义.手机报、数字期刊、电子书等诸多新媒介形式代表着印刷媒介数字化时代的到来.新媒体技术改变了报纸、期刊、图书的固有形态,同时也重新塑造并改变了人的交流方式、交流对象和文化传递模式.在研究新媒介对人们的诸多影响时,可发现它与人类学家玛格丽特·米德所述的社会文化模式之转变有着惊人的吻合.印刷媒介数字化的发展,使这一代人所经历的不同于前一代,这正体现了后喻文化的"反向社会化"过程.后喻文化之所以成为一种新的文化传递模式,在于推动世界变革的力量总是取决于具有颠覆传统思想和观念的人.文化传递模式的变迁又进而影响着文化生产方式的转变.

Digitalized Print Media and Changes in Cultural Transmission Pattern

There are a number of important technological changes in the history of human civilization . They often bring about revolutionary significance in the development of media . Mobile newspapers,digital journals,e-books and many other new media forms mark the arrival of the digital media age .New media technology has changed the form of newspapers,periodicals and books,as well as the way in which communication and cultural transmission take place .The great impact of new media turns out to be very similar to that of theory of cultural transmission pattern proposed by an anthropologist,Margaret Mead . The development of digital print media makes the experience of the new generation different from the previous ones,which reflects a reverse socialization procedurein Post-figurativeculture .The reasonfor Post-figurativeculture to turn into a new mode of cultural transmission is that changes in the world are always caused by the people who want to subvert the traditional ideas and concepts . In addition,the change in cultural transmission mode will influence the pattern of cultural production .