数据驱动的产品适应性创新——数字经济的创新逻辑（一）

现有经济理论主要围绕产成品的概念展开,在数字经济时代,产品逐渐具有适应性创新的特征,但这一现象尚未得到深入探讨。本文从成长性角度提出产品适应性创新的概念,以此刻画数字经济时代产品创新的特征,探讨基于产品适应性特征和适应性创新的数字经济创新逻辑。结论表明:首先,数据驱动的产品适应性创新具有难以预测的发展方向、即时反馈的交互式信息结构、即时调整的适应能力三个主要特征。基于此形成的产品适应性创新是一个非线性的连续过程,融合了熊彼特的创造性破坏与创造性积累;其次,产品的适应性创新不仅形成了具有自适应特征的生产即消费的新商业模式,而且有助于促进数字化创新的产业体系,推动数字经济的增长。

Data-driven Product Adaptive Innovation:Innovation Logic of Digital Economy(1)

Existing economic theories focus on the concept of finished products.In digital era,products gradually show characteristics of adaptive innovation,which is lack of discussion.This paper,by proposing the concept of product adaptive innovation from the perspective of evolution,depicts the features of product innovation in the era of digital economy,and explore the logic of digital economy innovation based on product adaptive characteristics and adaptive innovation.The results indicate that,data-driven product adaptive innovation has three features,namely,unpredictable development direction,interactive information structure of instant feedback,and adaptive ability by instant adjustment.The product adaptive innovation based on these features is a non-linear continuous process,which integrates Schumpeter’s creative destruction and creative accumulation.Besides,the product adaptive innovation not only forms a new business model with adaptive features of production and consumption,but also helps to promote the industrial system of digital innovation and promote the development of digital economy.