基于生态位理论的我国文化创意产业发展评价研究

基于生态位理论,构建文化创意产业评价指标体系,以我国31个省市的文化创意产业为分析对象,通过生态位模型对其在时空维度上的演化形态进行测度。研究发现,在空间维度上,由生态位宽度评价结果表明我国文化创意产业发展不平衡,资源分配不均、层次化现象明显,以优势种形成的创意集群,对周边地区具有一定的带动和辐射作用。由生态位重叠度评价结果显示我国文化创意产业在空间布局上过度零散和同构,整体布局不合理,存在不同程度的竞争;在时间维度上,经过生态位“态势”评价结果发现近几年我国文化创意产业整体发展态势不佳,综合竞争力较弱。因此,根据结论,针对我国文化创意产业发展中的问题,为实现整合发展资源、优化产业布局、提升文化创意产业综合竞争力的目标,提出了泛化和特化以及扩充策略、错位竞争策略、创新要素驱动的策略。

Evaluation of the Development of Cultural and Creative Industries in China Based on Niche Theory

Based on niche theory,this paper constructed an evaluation index system of cultural and creative industry,then taking cultural and creative industry in 31 provinces and cities in China as example,it measured the evolution form in space-time dimension by niche model.It is found that in the spatial dimension,the evaluation results of niche width show that the development of cultural and creative industries in China is unbalanced,the distribution of resources is uneven,and the hierarchical phenomenon is obvious.The creative clusters formed by dominant species have a certain leading role and radiation effect on the surrounding areas.The results of niche overlap evaluation show that the spatial layout of cultural and creative industries in China is too scattered and isomorphous,the overall layout is unreasonable,and there are different degrees of competition.In the time dimension,according to the evaluation results of niche“state”and“potential”,it is found that the overall development trend of China’s cultural and creative industries in recent years is not good,and the comprehensive competitiveness is weak.Therefore,in view of the problems in the development of cultural and creative industries in China,this paper puts forward the following strategies,including generalization,specialization and expansion development strategy,dislocation competition strategy,and innovation factor driven development strategy.In order to realize the goal of integrating development resources,optimizing industrial layout and enhancing the comprehensive competitiveness of cultural and creative industries.