The Link between Internet Activity and Community Experience in Rural Utah☆

The growth of high-speed Internet access in rural communities is a relatively recent event. In this exploratory study, we contribute to the literature regarding the Internet and local community by analyzing the influence of Internet activity on community experience, measured through community satisfaction and attachment, using the systemic model as controls. After surveying 24 rural communities in Utah, USA once in 2008 and again in 2017 with a cumulative analytic sample size of 2,236, we find a negative association between increased use of the Internet for amenity purposes and community experience. While our models show mixed findings that community experience has decreased over time in rural areas, we find evidence that Internet activities can affect community experience, strengthening arguments that researchers should control for more than merely Internet access. Due to the associations between Internet activities and community experience, we argue that rural policymakers should find place-based ways to strengthen community experience.