中国苹果的国际竞争力及其影响因素分析

通过国际市场占有率、显示性比较优势指数的比较,结果表明:中国苹果有竞争力,苹果汁有很强的竞争力,而且两者竞争力均呈现上升趋势;但与主要出口国相比,中国还不是苹果贸易强国,苹果和苹果汁的竞争力还有待于提高。在此基础上分析了影响中国苹果和苹果汁竞争力的因素,提出了加大政府支持力度,调整品种结构,发展合作组织等对策措施。

Analysis of Competitiveness of China's Apple on the World Market and Its Influential Factors

By calculating the index of IMS and RCA,it shows that China's apple and apple juice is competitive on the world market,but compared to other exporting countries,there remains some gap.The factors affecting competitiveness of China's apple and apple products are analyzed.Counter-measures such as enhancing support of the government,adjusting variety of apple,developing cooperative organization are put forward.