论新媒体环境下虚假新闻产生的原因及其负功能——从受众心理的角度

虽然新媒体时代的到来给人们的生活带来了快捷、便利和人性化的信息体验,但其虚拟化的形式同时带来了信息虚假等问题.虚假新闻的传播不仅得益于新媒体传播迅速、难以监管的特点,迎合受众心理也是虚假新闻泛滥的最大诱因.虚假新闻传播所产生的负功能会误导和损害受众的心理环境.

On the Causes and Negative Functions of False News in the New Media Environment from the Point of View of Audience Psychology

Although the arrival of the new media era has brought swift, convenient, and human- ized information experience to people＇s lives, but the virtual form also brings the problem of false information. The spread of false news is not only due to the characteristics of rapid spread of new media and difficult to monitor, catering to audience psychology is the biggest cause of false newsgpread. Negative functions generated by false news will mislead and damage the psy- chological environment of audience.