| 长沙市康体休闲服务产品外地市场研究 |
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| 引用本文： | 扶梅娟,钟永德.长沙市康体休闲服务产品外地市场研究[J].中南林业科技大学学报(社会科学版),2011,5(1). |
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| 作者姓名： | 扶梅娟 钟永德 |
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| 作者单位： | 中南林业科技大学,旅游学院,湖南,长沙,410004 |
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| 摘 要： | 通过对来长沙的外地人士的问卷调查和访谈、对长沙一些旅行社、导游和行业相关者的访谈以及有关的资料搜集方法获得数据,然后对数据进行分析,发现人们对康体休闲服务产品存在某些负面的思想。康体休闲服务产品中洗脚、健身、美容的外地市场潜力较大,除美容外,其他产品的消费者均以男士为主;收入水平普遍较高,除洗浴月均收入在1 001-3 000元,其他均为5 000元以上者;消费者年龄层基本在26-55岁;已婚有小孩的因公商务出差男士购买洗脚、洗浴较多;离异的因旅游来的男士购买按摩、洗浴较多;未婚或者已婚无小孩的因探亲访友男士购买康体健身多,旅游的女士以美容居多。针对分析的结果提出针对优势特征,完善产品开发、加强管理,与各管理部门合作共同发展完善康体休闲经济、形成长沙城市的城市风格,丰富康体产品的文化内涵、提高服务质量,加大宣传力度等对策发展和完善长沙市康体休闲服务产品。
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| 关 键 词： | 长沙市 康体休闲服务产品 外地市场 差异 对策 |
A Research on the Market of the Nonlocal Tourists of Physical Health and Leisure Products in Changsha City |
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| FU Mei-juan,ZHONG Yong-de.A Research on the Market of the Nonlocal Tourists of Physical Health and Leisure Products in Changsha City[J].Journal of Central South University of Forestry & Technology(Social Sciences),2011,5(1). |
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| Authors: | FU Mei-juan ZHONG Yong-de |
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| Institution: | FU Mei-juan,ZHONG Yong-de(College of Tourism,Central South University of Forestry & Technology,Changsha 410004,Hunan,China) |
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| Abstract: | In accordance with the data through questionnaire and interview with nonlocal tourists in Changsha,some travel agencies,guides and industry stakeholders of Changsha and collected relevant information,the paper discovers the negative thoughts for physical health and leisure services after the data analysis.Products like washing feet,fitness,hairdressing,except hairdressing has great potential market.Except hairdressing,other services' consumers are mainly men.Income level,except that of bath,is generally 100... |
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| Keywords: | Changsha health and leisure products the nonlocal market differences countermeasures |
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