| 广告"零代理"的经济学分析 |
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| 引用本文： | 张金海,曾兰平. 广告"零代理"的经济学分析[J]. 武汉大学学报(人文科学版), 2006, 59(3): 359-362 |
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| 作者姓名： | 张金海 曾兰平 |
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| 作者单位： | 武汉大学,新闻与传播学院,湖北,武汉,430072 |
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| 摘 要： | 广告代理中的“零代理”并非零利润;其实质是提高进入价格,阻止其他企业进入的企业行为;我国广告市场的无序竞争是滋生“零代理”的土壤,“零代理”又必然带来广告市场新的无序竞争。
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| 关 键 词： | " 零代理" 利润 进入价格 无序竞争 |
| 文章编号： | 1671-881X(2006)03-0359-04 |
| 修稿时间： | 2006-02-08 |
Act as An Agent without Profit of Advertisement:Economic Stady |
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| ZHANG Jinhai,ZENG Lanping. Act as An Agent without Profit of Advertisement:Economic Stady[J]. Wuhan University Journal (Humanity Sciences), 2006, 59(3): 359-362 |
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| Authors: | ZHANG Jinhai ZENG Lanping |
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| Abstract: | The article analyzes the phenomenon of naught agency and minus agency in economical terms.We think that the naught agency doesn't mean non-profit.The essence is to improve the entering prices and prevent another enterprising from entering the marketing.The disorder compete of the advertising marketing in China is the soil of producing the naught profit of advertising agency.It necessarily brings the new disorder compete of the advertising marketing. |
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| Keywords: | " act as an agent without profit" ,profit,enter price,disorder compete |
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