| 佛山乡镇企业家的市场营销观念浅析 |
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| 引用本文： | 段齐昌. 佛山乡镇企业家的市场营销观念浅析[J]. 佛山科学技术学院学报(社会科学版), 1994, 0(3) |
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| 作者姓名： | 段齐昌 |
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| 作者单位： | 佛山大学企业管理系!佛山528000 |
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| 摘 要： | 佛山乡镇企业发展成功的原因之一是佛山乡镇企业家具有强烈的市场营销观念.主要有大力发展双向型企业、重视产品系列化、重视市场细分策略、大力发展第三产业等观念.
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| 关 键 词： | 乡镇企业家 市场营销观念 双向型企业 |
A Tentative Study on the Marketing Concepts of the Enterprisers in Foshan''''s Town-ownership Enterprises |
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| Duan Qichang. A Tentative Study on the Marketing Concepts of the Enterprisers in Foshan''''s Town-ownership Enterprises[J]. Journal of Foshan University(Social Science), 1994, 0(3) |
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| Authors: | Duan Qichang |
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| Affiliation: | Duan Qichang |
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| Abstract: | The rapid development of Foshan's town-ownership enterprises owes to the facts that the enterprisers have a strong sense and a clear understanding of marketing concepts, attaching great importance to establishing import and export enterprises and making strenuous efforts to realize the seriation of products. They also take into serious and constant consideration the research on market demands and market segment strategy, which, in turn, have facilitated the booming of the third industry. |
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| Keywords: | town-ownership enterprisers marketing concept import and export enterprises |
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