| 试论左联对《北斗》主编丁玲的宣传策略 |
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| 引用本文： | 黄蓉.试论左联对《北斗》主编丁玲的宣传策略[J].湘潭大学学报,2007,31(4):102-106. |
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| 作者姓名： | 黄蓉 |
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| 作者单位： | 湖南大学,中国语言文学学院,湖南,长沙,410082 |
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| 摘 要： | 20世纪30年代初期,丁玲个性气质中混杂着浓郁的革命/小资的暧昧明星气息使其既能麻痹敌人,亦能吸引左联当时力求争取的两类都市受众——青年学生与市民阶层。因此,左联选择丁玲主编《北斗》,既有丁玲个人主观积极"左转",也出于左联调整斗争策略的需要。从左联重要外围刊物《文艺新闻》周刊对丁玲阶段性宣传策略,不难发现,左联"造星"工程从选材到宣传推广,已具备一整套潜在的生产运作机制。
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| 关 键 词： | 丁玲 左联 意识形态 文化生产 宣传策略 |
| 文章编号： | 1001-5981(2007)04-0102-05 |
| 修稿时间： | 2007年1月11日 |
On the Strategy of the Left League Propagandizing Ding Ling——As the editor in chief of Beidou |
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| HUANG Rong.On the Strategy of the Left League Propagandizing Ding Ling——As the editor in chief of Beidou[J].Journal Of XIANGTAN University:Philosophy And Social Sciences,2007,31(4):102-106. |
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| Authors: | HUANG Rong |
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| Abstract: | Considerating Ding Ling's vigorous desire for revolution,the Left League selected her as the editor in chief of its official publication Beidou,not only in order to adjust its tactic of "breaching blockage",but also to construct a full method of producing revolutionary authors.By analyzing the advertising strategy which the Left League reconstructed Ding Ling into a consequential "Lef-Wing" figure in 1930's,We can probably find out a full set of potient mechanism which the Left League produce its talents from selection to advertisement. |
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| Keywords: | Ding Ling the Left League ideology culture produce the propagandizing strategy |
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