| 基于民办普通高校核心竞争力的战略探讨 |
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| 引用本文： | 姜文杰.基于民办普通高校核心竞争力的战略探讨[J].浙江树人大学学报,2003,3(6):12-15,36. |
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| 作者姓名： | 姜文杰 |
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| 作者单位： | 浙江树人大学,管理学院,浙江,杭州,310015 |
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| 摘 要： | 民办普通高等学校已成为服务高等教育需求市场的“类企业”。本文从战略的角度，找出民办普通高等学校在高等教育需求市场上所处的战略群体，分析民办普通高等学校所处的宏观环境。利用SWOT分析工具，进行战略定位，提出民办普通高等学校如何打造核心竞争力的战略制定及选择。
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| 关 键 词： | 民办普通高等学校 核心竞争力 发展战略 高等教育 |
| 文章编号： | 1671-2714(2003)06-0012-04 |
Strategic Research on the Core Competencies of Non-governmental Colleges and Universities |
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| JIANG Wenjie.Strategic Research on the Core Competencies of Non-governmental Colleges and Universities[J].Journal of Zhejiang Shuren University,2003,3(6):12-15,36. |
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| Authors: | JIANG Wenjie |
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| Abstract: | Chinese non-governmental colleges and universities in a sense become semi-enterprise in the higher education market.This paper aims in a strategic perspective to find out the strategic community consisting of non-governmental colleges and universities and analysis the relevant macro-environment.And with SWOT analysis tool,it also presents the strategic establishment and selection of how Chinese non-governmental colleges and universities create their core competency in the higher education market. |
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| Keywords: | non-governmental colleges and universities core competencies strategic analysis strategic establishment Strategic selection |
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