| Abstract: | Using the community structure approach to compare coverage of same-sex marriage in leading U.S. newspapers in 35 major cities nationwide, all articles of 250+ words were sampled from a 5-year span of January 1, 2007, to June 23, 2011, for a total of 577 articles. Articles were coded for “prominence” and “direction,” and then combined into a “Media Vector” score for each newspaper, ranging from .4523 to ?.1067. Initial Pearson correlations revealed three clusters had significant relationships: stakeholder (stakeholder proportions correlating with favorable coverage of stakeholder concerns), buffer (privilege correlating with favorable coverage of human rights issues), and vulnerability (vulnerable populations correlating with coverage favoring their perspectives). The stakeholder cluster includes: (percentage 25–44: r = .506, p = .001; gay market index: r = .432, p = .005; percentage 65+: r = ?.397, p = .009; percentage voting Democratic: r = .335, p = .025; percentage voting Republican: r = ?.330, p = .026). The buffer hypothesis was also confirmed (percentage college educated: r = .465, p = .002; percentage family income of $100,000+: r = .383, p = .012; and percentage professional/technical occupations: r = .300, p = .040). One vulnerability indicator, percentage below the poverty line, was also confirmed (r = ?.297, p = .041). A varimax rotated factor analysis and regression yielded 2 factors accounting for more than 29% of the variance: privilege/gay marketing/political identity, 24%, and Evangelicals, 5%. |
