| 武汉市居民网球运动消费特征的研究 |
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| 引用本文： | 王家磊,郭开强,谌志道,熊灵敏.武汉市居民网球运动消费特征的研究[J].湖北师范学院学报(哲学社会科学版),2010,30(1):81-83. |
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| 作者姓名： | 王家磊 郭开强 谌志道 熊灵敏 |
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| 作者单位： | 1. 江西师范大学,体育学院,江西,南昌,330022;宜春学院,体育学院,江西宜春,336002
2. 江西师范大学,体育学院,江西,南昌,330022 |
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| 摘 要： | 通过文献资料法、调查法、数理统计法和逻辑分析法，对武汉市居民网球运动消费特征进行研究，深入分析了武汉市网球消费者参与网球活动的动机、方式、消费者的群体特征以及消费水平等。得出结论，武汉市居民网球消费的动机是以强身健体、兴趣爱好、娱乐消遣、社会交往为主。网球活动的形式以和朋友，家人一起参加为主。网球消费人群以中青年、高学历、职业良好和收入偏高群体为主。网球消费类型以实物型和参与型为主。并提出了推动居民网球运动发展的建议。
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| 关 键 词： | 居民 网球活动 消费 特征 |
A study on the characteristics of the tennis activity consumption for resident in Wuhan |
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| WANG Jia-lei,GUO kai-qiang,CHEN zhi-dao,XIONG Ling-min.A study on the characteristics of the tennis activity consumption for resident in Wuhan[J].Journal of Hubei Normal University(Philosophy and Social Science),2010,30(1):81-83. |
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| Authors: | WANG Jia-lei GUO kai-qiang CHEN zhi-dao XIONG Ling-min |
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| Institution: | 1. College of PE,Jiangxi Normal University,Nanehang 330022,China; College of PE, Yiehun, Academy Yiehun 336002,China ; (2. 3. 4. College of PE,Jiangxi Normal University,Nanehang 330022,China) |
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| Abstract: | Usingthe methods of documentary,investigation,statistics and logic analysis,the author analyzes thecharacteristics of the tennis activity consumption of resident in wu han,and the makes a deeply analysis on the tennis consumers motivation,fashion,characteristics and levels of consumption,and atlastsome suggestion for promoting the development of tennis and consumption are proposed.Concluded that consumption of Wuhan residents of tennis is the motivation and physical health,hobbies,entertainment,social inter... |
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| Keywords: | residents tennis activity consumption characteristics |
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