The Affordance Utilization Model: Communication Technology Use as Relationships Develop

This essay proposes an affordance utilization model (AUM) that aims to understand the role of relationship development in communication technology use. The AUM draws from research regarding (1) social penetration theory and (2) the communication technology affordances of asynchronicity (i.e., a time lag between when a message is constructed and received) and reduced cues (i.e., the lack of visual and/or vocal cues). It proposes that these affordances are positively associated with communication competence and self-disclosure but that relationship development affects these associations. The AUM proposes that as relationships become more developed, communication technology affordances are less likely to be associated with communication competence and self-disclosure in relationships. The AUM also proposes that as relationships become more developed, relational partners will see affordances as less important and will use them less. Potential implications of the AUM for research on communication technologies in relationships are discussed.